The constituency service basis of the personal vote for U.S. Representatives and British Members of Parliament

Under the guise of the "incumbency advantage," American research of the past decade has devoted heavy emphasis to what may be termed the @'personal vote@' in congressional elections. Is this phenomenon purely American, or is it susceptible to comparative treatment? This article contrasts the personal vote in the 1980 U.S. House elections with that in the 1979 British general election. The analysis utilizes data from surveys conducted by the Center for Political Studies and British Gallup in combination with interviews of congressional administrative assistants (AAs) and British MPs and party agents whose constituencies fall in the sampling frames of the mass surveys. The analysis finds an incumbency advantage or personal vote in Britain which is much weaker than that in the United States but of somewhat greater importance than is commonly believed. As in the United States, constituency service appears to be an important component of the personal vote.