Towards Feynman rules for conformal blocks

We conjecture a simple set of "Feynman rules" for constructing n-point global conformal blocks in any channel in d spacetime dimensions, for external and exchanged scalar operators for arbitrary n and d. The vertex factors are given in terms of Lauricella hypergeometric functions of one, two or three variables, and the Feynman rules furnish an explicit power-series expansion in powers of cross-ratios. These rules are conjectured based on previously known results in the literature, which include four-, five- and six-point examples as well as the n-point comb channel blocks. We prove these rules for all previously known cases, as well as two new ones: the seven-point block in a new topology, and all even-point blocks in the "OPE channel." The proof relies on holographic methods, notably the Feynman rules for Mellin amplitudes of tree-level AdS diagrams in a scalar effective field theory, and is easily applicable to any particular choice of a conformal block beyond those considered in this paper.